Does image Alt text get used in Google’s rankings?

EDIT – March 21 2015 – This article is really old now, so please take what it says with a pinch of salt!  

Alt text in a browser

One of the questions I’ve often been asked about SEO is this:

“Does the wording we put in image Alt text get used in Google’s rankings?”

The answer to this question seems to have changed over the years, where first it seemed to be a really popular place for web developers to sneak in a few additional SEO keywords into their page. Continue reading Does image Alt text get used in Google’s rankings?