I recently read this article about page title optimisation tips in 2016, and here’s some notes:
The page title tag ( the <title> element) is still massively important in 2016
The title of a snippet on the SERP probably won’t show this though, and on mobile it might be totally different.
Don’t do this across pages:
Page 1: <title>my website’s keyword - page 1</title> Page 2: <title>my website’s keyword - page 2</title>
The number of characters for a title tag is as many as Google will fit into about 512px, the number of characters depends on the text, but will be about 70.
I don’t often post stuff about SEO, but when I do it’ll go here.